He ala maikaʻi loa nā pāpale maʻamau e kōkua i nā ʻoihana e kamaʻilio i kā lākou kiʻi hōʻailona i nā poʻe he nui.Wahi a Chen Youshi, nāna i hāʻawi makana iā Ford, ʻo ka hoʻohana ʻana i kahi pāpale i hoʻopili ʻia me ka hōʻailona hui i ka hoʻomaʻamaʻa ʻana, nā hōʻikeʻike a i ʻole nā hanana ʻē aʻe e hiki ke hoʻokaʻawale a kaulana i ke kiʻi brand hui, e hoʻonui i ka nānā a me ka nānā.
ʻO ka mea mua, hiki i nā pāpale maʻamau ke hana i nā limahana a i ʻole nā ʻelele o ka hui i kahi ʻike maopopo i ka hanana, a ʻoi aku ka maʻalahi o ka ʻike ʻia a ʻae ʻia e ka poʻe.Ke ʻike ka poʻe i ke kanaka e paʻa ana i ka pāpale me ka hōʻailona ʻoihana, makemake paha lākou i ka ʻoihana, a laila e aʻo hou e pili ana i ka hui.
ʻO ka lua, hiki i nā pāpale maʻamau ke hoʻonui i ka ʻike a me ka kaulana o nā ʻoihana hui.Ma nā hōʻikeʻike nui a i ʻole nā hanana, hiki i nā poʻe e komo ana i nā pāpale maʻamau ke lilo i mea maʻalahi o ka lehulehu, e hoʻohuli i nā maka maka a me ka nānā.Ma kēia ala, hiki ke hoʻolaha a hoʻolaha nui ʻia ke kiʻi hōʻailona o ka ʻoihana, a laila e hoʻonui i nā mea kūʻai aku a me nā hoa.
ʻO ka mea hope loa, hiki i nā pāpale maʻamau ke hoʻonui i ka manaʻo noʻonoʻo a me ka haʻaheo i waena o nā limahana i kāu ʻoihana.Ke hoʻohana nā limahana i nā pāpale me nā hōʻailona hui ma nā wahi ākea, e haʻaheo a hilinaʻi lākou, a e ʻike hou lākou a kākoʻo i ka hoʻomohala ʻana a me nā pahuhopu o ka hui.
I ka pōkole, ʻo nā pāpale i hoʻopilikino ʻia he ala maikaʻi loa ia o ka kamaʻilio brand, hiki ke kōkua i nā ʻoihana e hoʻonui i ka hōʻike ʻana i ka brand a me ka kaulana, e huki hou aku i nā mea kūʻai aku a me nā hoa hana, a ma ka manawa like e hoʻomaikaʻi i ka haʻaheo a me ka manaʻo o nā limahana ʻoihana.
